Sponsorship & Underwriting

APSCUF Sponsorship & Underwriting Guidelines

1. APSCUF endeavors to support events and media which strengthen and extend our mission to provide affordable, quality public higher education. As a professional organization and labor union, APSCUF recognizes its obligations to the public, the state legislature, students and alumni, and our members, and invites requests from those organizations that may provide a mutually beneficial platform from which to extend our reach to, and ability to support, our constituents. Organizations seeking funding for specific events and/or programming must provide a cover letter detailing the specifics (time, reoccurrence, impact, and other) of the activity for which funding is sought, demonstrating an understanding of APSCUF, and articulating the benefit to APSCUF.
2. The following criteria shall be used to decide whether APSCUF will sponsor radio or television programming.
   1. The organization’s mission and the central message of the event for which funding is sought are aligned with APSCUF’s mission and goals. For instance, a television station’s programming and the central message of the show are in keeping with at least 2 of APSCUF’s goals. These goals include promoting quality, affordable education, advocating for state funding, regulating the establishment of for-profit educational institutions and supporting collective bargaining.
   2. The program should have a calculable Cost Per Thousand (CPM). CPM is a calculation that allows ad buyers to determine the value of advertising and sponsorship. Low CPM is desirable.
      CPM = Cost of Ad x 1000
      Prospects Reached
3. Procedure and Timeline: A limited pool of funds are available for underwriting and sponsorship requests. Priority is given to requests with aforementioned attributes. Review of applications begins July 15, with initial screening by the Director of Communications and members of the statewide Public Relations Committee. A recommendation is made to the full Public Relations Committee at the annual September meeting, with all decisions announced by October 1. Remaining funds may be allocated as available, on a rolling basis, following the same review structure. In the event of unanticipated events that are not aligned with the Public Relations Committee’s timeline (e.g., a single time event planned in the spring to occur in late August), please contact the Director of Communications for consideration of expedited review.